Yingke Malaysia · Event News

Getting to Know Malaysia Up Close: Exploring New Opportunities for Cooperation in Southeast Asia

Yingke Malaysia Office |  17 April 2026

To gauge the pulse of the regional economy, connect closely with quality ASEAN resources and open up new dimensions in cross-border legal services, Wang Yu, Executive Director of Yingke Laos Law Firm, joined forces with Yao Yanfei (Maggie), Executive Director of Yingke Malaysia, for a series of intensive and productive study visits and exchanges in Kuala Lumpur, Malaysia.

Stop 1

Exploring Diverse Consumer Scenarios and New Brand Partnership Opportunities

On the morning of 10 April, Director Wang Yu and Director Yao Yanfei (Maggie) visited ZCOVA, a well-known Malaysian homegrown jewellery brand, for a study visit and exchange. With ten years of experience in the industry, ZCOVA has stood out in a competitive market through its distinctive design and its ability to build diverse consumer scenarios. Director Wang and the delegation learned about the brand’s development history, business model and current cross-border business, and discussed new opportunities for taking the brand overseas with its founder.

Stop 2

Strengthening Cross-Border Coordination to Build a One-Stop Service Stronghold in Southeast Asia

On 13 April, Director Wang Yu visited the Yingke Malaysia Office and was warmly received by the Yingke Malaysia team. The two sides held an in-depth analysis and discussion of Malaysia’s foreign investment policies, legal requirements and the compliance issues commonly faced by Chinese-funded projects. This collaboration not only deepened mutual understanding of the legal environments in China and Malaysia, but also further improved the cross-border coordination mechanism, providing solid legal support and professional guidance for the steady development of Chinese companies in Malaysia going forward.

Stop 3

Focusing on Digital Infrastructure and Legal Support for Frontier Technology

On the afternoon of 13 April, Director Wang Yu and Director Yao Yanfei (Maggie) and their delegation visited China Mobile International Limited (Malaysia). As a leader in communications infrastructure and digital services, its cross-border business involves complex data compliance, cybersecurity and commercial agreements. The two sides discussed topics such as legal service innovation in the digital economy era and compliance in the telecommunications industry, and together explored new models and possibilities for integrated “technology + law” services.

Stop 4

Decoding the International Success of a 79-Year-Old Manufacturer

On 14 April, the team visited LH PLUS, a plastic injection moulding company that is a benchmark of Malaysian manufacturing with a distinguished 79-year history. Since its founding in 1947, LH PLUS has specialised in plastic products for demanding sectors such as food, healthcare and mother-and-baby, serving as a contract manufacturer for many internationally known brands, with 85% of its products exported worldwide. Its head, Mr. Zeng, shared the company’s development history, supply chain management and operating experience. The exchange gave Yingke Laos highly valuable industry insights as it serves manufacturing clients in depth, particularly on setting up factories, technology introduction and export compliance.

Stop 5

A Bird’s-Eye View of the Region: Studying Overseas Expansion Strategy and Risk Control

On the morning of 14 April, Director Wang Yu and DirectorYao Yanfei (Maggie) received Dr. Gavin Voon S.C., President of the Malaysia Institute of International Strategic Studies, and his delegation. The two sides held an in-depth discussion of the legal service needs of Chinese companies expanding into Southeast Asia, commercial strategy support and regional risk assessment. The exchange placed Yingke’s legal expertise within a broader regional strategic framework, greatly enhancing the forward-looking and strategic value of its legal services.

Stop 6

Studying Dispute Resolution Mechanisms to Strengthen Cross-Border Resilience

On 15 April, Director Wang Yu visited the Asia-Pacific International Arbitration Institute (Malaysia) for a roundtable with its chief representative, gaining a deeper understanding of the latest trends and innovative models in international arbitration and exploring diversified solutions for resolving cross-border disputes together.

Conclusion

New Opportunities, New Partnerships, New Future

This trip to Kuala Lumpur, Malaysia was a comprehensive, multi-dimensional commercial and legal study visit covering brand retail, consumer goods, professional collaboration, technology and telecommunications, high-end manufacturing and dispute resolution. Through on-site visits and face-to-face exchanges, we have gained a deeper understanding of the opportunities and challenges in Malaysia and the wider ASEAN market. Going forward, Yingke Laos will draw fully on what it has learned from the visit and keep deepening cooperation with the Yingke global network and industry partners across Southeast Asia, committed to giving Chinese and international clients investing and doing business in ASEAN more professional, precise and efficient one-stop cross-border legal service solutions, and working with clients to open up the new blue ocean of Southeast Asia.

※Disclaimer: This article is an event news report, provided for exchange and information-sharing purposes only. It does not constitute legal advice or a commitment to provide services. Statements attributed to individuals, event arrangements and information about the organisations mentioned are as they stood at the time of the events.