On 20 July 2026, the first “Going Out, Bringing In — Connecting China and the World, Opening a New Era of Growth” Overseas Expansion Exchange and the launch ceremony of the IN GLOBAL Legal & Business Alliance (the “Alliance”) were successfully held in the auditorium on the 26th floor of Junfa Center, Panlong District, Kunming. The event was hosted by the Alliance and jointly organised by Beijing Yingke (Kunming) Law Firm, Kunming Fuyiyunnan Biotechnology Co., Ltd., Yingke Law Firm (Laos) and Yingke Malaysia Consulting. Supporting organisations were the Kunming Overseas Chinese Youth Committee and the Kunming Overseas Chinese Entrepreneurship Alliance.

At present, the State Council’s regulations on outbound investment have formally taken effect and the policy dividends of RCEP continue to be released. As China’s gateway to South and Southeast Asia, Yunnan is entering a new window of opportunity for opening up. In line with the national strategy of high-level opening up, the event invited government departments, think-tank experts from China and abroad, overseas Chinese business associations from many countries, professional service providers for foreign-related matters, and representatives of key provincial enterprises. The programme ran across a morning and an afternoon session, centred on core topics such as cross-border investment, joint overseas expansion along industry chains, foreign-related risk prevention, and cooperation in attracting foreign investment. Through multi-level exchange, the event aims to build a high-standard, one-stop platform integrating law and business, based in Kunming and Kuala Lumpur, reaching across South and Southeast Asia and linking the world.

Meng Qingyi, Vice Chairman of the Kunming Federation of Returned Overseas Chinese, attended the event and delivered remarks. Drawing on Kunming’s position as an open gateway to South and Southeast Asia, he affirmed the value of the Alliance’s founding in building a cross-border exchange platform for overseas Chinese capital and enterprises and serving China–foreign trade, and expressed hope that the Alliance will gather overseas Chinese resources at home and abroad to help local enterprises seize RCEP opportunities and expand into overseas markets in a steady and orderly way.

Yang Jingjing, Chairman of the Council of the Alliance, delivered the keynote address and released the Alliance’s development vision on site. She explained the Alliance’s “Council – Secretariat – Three Business Centers” structure and set out in detail the functions of its three core divisions: the Professional Services Center, the Industry Development Promotion Centers and the Law & Business Institute. The Alliance follows a development model of “integration of law and business, AI-driven, dual-headquarters operation”, pooling diverse resources such as law firms, industry think tanks, overseas industrial parks, cross-border real industries and cross-border finance. Around the full life cycle of an enterprise’s overseas expansion, it provides integrated services including market research, foreign-related compliance, landing in overseas parks, investment and financing matching, and handling of cross-border commercial disputes, creating a regular, professional service platform for two-way investment cooperation between China and other countries.

Alliance Launch Ceremony

Meng Qingyi, Vice Chairman of the Kunming Federation of Returned Overseas Chinese; Chen Wei, Secretary-General of the Federation; Lin Ling, Deputy Director of the Panlong District Bureau of Commerce and Investment Promotion and Deputy Director of the Flavour and Fragrance Industry Chain Office; Mr. Phutthasone Phomvisay, Deputy Secretary-General of the Lao National Chamber of Commerce and Industry and Director of its SME Service Center; Mr. Md. Salimuzzaman Molla, Member of Parliament of Bangladesh; Mr. Yap Keng Teck, former National Deputy President of the SME Association of Malaysia; Yang Jingjing, Chairman of the Council of the Alliance; Hong Suheng, member of the Yunnan Provincial CPPCC Committee and Dean of the Alliance’s Law & Business Institute; He Jian, Distinguished Professor and postdoctoral supervisor at Zhaoqing University; and Wang Yu, Secretary-General of the Alliance and Executive Deputy Director of Yingke ASEAN Region, together took the stage to activate the launch device, marking the formal founding of the Alliance.

After the launch ceremony, the Alliance’s digital service vehicle — its dedicated digital-human IP, “Little YING” — was formally unveiled. Using artificial intelligence to widen the channels for cross-border service outreach, it brings digital momentum to the Alliance’s online foreign-related exchanges and enterprise consulting services.

Unveiling of the Industry Development Promotion Centers

To build a solid professional service platform for the overseas expansion of niche industries, the unveiling of the Industry Development Promotion Centers was held in batches.

◉Yang Jingjing, Chairman of the Council of the Alliance, and Jing Dongyang, Assistant to the Chairman of Kunming Fuyiyunnan Biotechnology Co., Ltd., jointly unveiled the “Natural Flavour and Fragrance Industry Development Promotion Center”, witnessed by Lin Ling, Deputy Director of the Panlong District Bureau of Commerce and Investment Promotion and Deputy Director of the Flavour and Fragrance Industry Chain Office, and Tang Qiaolin, Regional Executive Director of Yingke ASEAN.

◉Yang Jingjing, Chairman of the Council of the Alliance, and Zhang Danli, General Manager of the Shanghai Branch of Fujian Haixia Information Technology Co., Ltd., took the stage together to unveil the “Low-Altitude Economy Industry Development Promotion Center”, witnessed by Hong Suheng, member of the Yunnan Provincial CPPCC Committee and Dean of the Alliance’s Law & Business Institute, and Yao Yanfei (Maggie), Executive Director of Yingke Malaysia.

◉Yang Jingjing, Chairman of the Council of the Alliance, and Wu Yi, Chairman of Xiangyue Yunnan Cultural Tourism Industry Co., Ltd., jointly unveiled the “Cultural Tourism Industry Overseas Expansion Development Promotion Center”, with Meng Kaina, Vice Chairman of the Alliance and Director of the Yingke Kunming South and Southeast Asia Business Law Research Center, and Zhu Lei, Director of the Government and Public Consulting Division of China Investment Consulting Co., Ltd., attending as witnesses.

Each Industry Development Promotion Center adopts a “1+1+N” incubation and operating model, focusing on the overseas expansion needs of Yunnan’s distinctive advantageous industries and building a dedicated base for industry project incubation and precise matching of resources at home and abroad. In response to market needs, the Alliance will keep adding centers for further sub-sectors.

Keynote Presentation

Nie Lei, Senior Engineer at the Institute of Urban Environment, Chinese Academy of Sciences, gave a special presentation titled “Embodied Intelligence Going Global: Crossing the Ecosystem Gap through Scenario Innovation”. Addressing the gap between how products are showcased and how they are actually deployed overseas in China’s intelligent equipment industry, he outlined three core paths to scaled overseas expansion and urged the industry to move away from a one-off hardware export model towards an open, scenario-based ecosystem of multi-party collaboration, expanding global market space through real, on-the-ground results.

Roundtable of Overseas Entrepreneurs

The overseas entrepreneurs’ roundtable, moderated by Yao Yanfei (Maggie), Executive Director of Yingke Malaysia, centred on the theme “Redefining Going Global: Chinese Partners in the Eyes of Overseas Entrepreneurs”. Mr. Yap Keng Teck, former National Deputy President of the SME Association of Malaysia; Mr. Marcus Chia Ming Han, Executive Director of LOT SPACE SDN. BHD.; Mr. Masud Ali Khan, founder of M3 Group and Vice President of the Bangladesh–China Business and Industry Association; Mr. Md. Salimuzzaman Molla, Member of Parliament of Bangladesh; and Mr. Aloun Phonvisay, Vice President of the Lao Agricultural Association, drew on their local business environments to share first-hand experience on two-way investment layouts between Chinese and foreign enterprises, cross-border industry chain division of labour, and mutually beneficial cooperation models, redefining from an overseas operator’s perspective what internationalisation means for enterprises in the new era.

Zhang Danli, General Manager of the Shanghai Branch of Fujian Haixia Information Technology Co., Ltd., delivered a presentation titled “A Strategic Track — the Low-Altitude Economy”. He analysed the strategic value of the low-altitude economy as an emerging track for regional infrastructure upgrading and industrial restructuring, set out four overseas application scenarios, and urged enterprises to seize the window while regional low-altitude regulations are taking shape, pooling resources from all sides to build a cross-regional low-altitude economy corridor and pointing the way for China’s low-altitude industry to expand overseas.

Unveiling of the Law & Business Institute

The Law & Business Institute was unveiled on site by Yang Jingjing, Chairman of the Council of the Alliance, and Hong Suheng, member of the Yunnan Provincial CPPCC Committee and Dean of the Institute. As the Alliance’s core intellectual support platform, the Institute is built on the principles of “research leading services, data driving decisions” and will keep producing country investment guides and industry risk assessment reports to give overseas-bound enterprises forward-looking decision-making support.

The first batch of think-tank experts was also appointed at the event, with the full list of 11 Chinese and foreign think-tank experts announced. Zhang Danli, General Manager of the Shanghai Branch of Fujian Haixia Information Technology Co., Ltd.; He Jian, Distinguished Professor at Zhaoqing University; and Liu Dairong, member of the Yunnan Provincial CPPCC Committee and Dean of the School of International Languages and Cultures at Yunnan University of Finance and Economics, came on stage as members of the first batch of appointed experts, and Hong Suheng, member of the Yunnan Provincial CPPCC Committee and Dean of the Alliance’s Law & Business Institute, presented the certificates of appointment.

Mr. Alvin Leong Theng Fong, Senior Director of Finance and Digital Transformation at European International Group and a representative of the Alliance’s think-tank experts, addressed the audience by video link.

Keynote Presentation

Luo Chuanyu, Alliance think-tank expert and Deputy Dean of the China–ASEAN Research Institute at Guangxi University, joined online to present “Finding the ‘Constant’ Path to ASEAN amid ‘Change’”. He gave an objective assessment of the shifts in the ASEAN market and its long-term demand for cooperation with China, and guided enterprises in refining their localised operating systems and strengthening foreign-related compliance management.

Roundtable of Chinese Enterprises Going Global

The afternoon discussion on Chinese enterprises going global was moderated by Xu Lichao, foreign-related lawyer at Yingke Kunming and Senior Consulting Lawyer at Yingke Law Firm (Laos), under the theme “Business Layout and Development Paths for Chinese Enterprises Going Global”. Xu Yong, Chairman of the Investment and Financing Committee of the Lancang-Mekong Development Foundation; Hu Dandan, Executive Director of Yingke Bangladesh; Li Li, Sinochem Syngenta Panda Guide Ambassador; Bi Wuxin, General Manager of Yunnan Shengbang Supply Chain Co., Ltd.; and Shen Lisheng, Chairman of Yunnan Tianbao Steel Structure Engineering Co., Ltd., shared practical, ready-to-use solutions to hands-on challenges such as setting up overseas entities, developing overseas market channels, building cross-border supply chains and sustaining long-term localised operations.

In the special session promoting overseas industrial parks, Huang Yibin, China Representative of the Malaysia-China Kuantan International Logistics Park, presented the park’s location advantages, investment incentives and on-the-ground supporting services. A promotional film was also screened, showcasing the logistics, customs clearance and industrial clustering advantages of the Port Klang Free Zone in Malaysia and opening a precise matching channel for enterprises planning to expand overseas.

Keynote Presentation

He Jian, Distinguished Professor at Zhaoqing University and academic leader in national security studies, gave a special presentation on policy and security titled “Several Aspects Enterprises Going Global Must Pay Attention to under High-Quality Belt and Road Cooperation and the RCEP Framework”. Drawing on the holistic view of national security and the national top-level strategy of opening up, he argued that enterprises’ cross-border industrial layouts should stay aligned with policy direction, develop foreign-related professional talent and hold to the bottom line of secure development, deepen regional industrial cooperation through new quality productive forces, and close gaps in foreign-related rule of law and cross-cultural management so that overseas operations remain stable and sustainable.

Plaque Presentation for the Professional Service Centers

To complete the full-chain matrix of foreign-related services, the presentation of plaques to four Professional Service Centers was held in two batches.

◉For the Global Foreign-Invested Enterprise China Investment Legal Service Center, the plaque was presented by Mr. Masud Ali Khan, Vice President of the Bangladesh–China Business and Industry Association, and received by Wang Yu, Deputy Director of Yingke ASEAN Region and Director of Yingke Laos, in the presence of Mr. Yap Keng Teck, former National Deputy President of the SME Association of Malaysia; Mr. Md. Abu Taher, Executive Director of the Bangladesh–China Business and Industry Association; Hu Dandan, Executive Director of Yingke Bangladesh; and Zhang Sujuan, Executive Director of Yingke Qatar.

◉Plaques were then presented together for the Cross-Border Investment Tax and Accounting Service Center, the Global Business Study Tour Service Center and the International Notarisation and Authentication Service Center. They were presented by Yao Yanfei (Maggie), Vice Chairman of the Alliance and Executive Director of Yingke Malaysia, and received in turn by Chen Dan, representing the Tax and Accounting Service Center; Duan Chenglu, representing the Business Study Tour Service Center; and Liu Jianfeng, representing the Notarisation and Authentication Service Center. Mr. Masud Ali Khan, Vice President of the Bangladesh–China Business and Industry Association, and Wang Qianqian, Executive Director of Yingke Thailand, were present as witnesses.

The four Professional Service Centers launched through these presentations fill key gaps in legal protection for foreign investment entering China, cross-border tax and accounting compliance, pre-departure business study tours, and the notarisation and authentication of international documents, further enriching the Alliance’s integrated service system combining law and business.

Roundtable on Professional Services

The professional services roundtable was moderated by Meng Kaina, Vice Chairman of the Alliance and Director of the Board of Supervisors of Yingke Kunming, and held an in-depth exchange on “How Can Professional Service Organisations Build a ‘Safe Base’ for Chinese Companies Going Global?”. Dou Ye, Product Manager in the Transaction Banking Department of Bank of China Yunnan Branch; Wang Qianqian, Executive Director of Yingke Thailand; Yang Ludan, General Manager of Yunnan Trans Translation Co., Ltd.; Liu Jianfeng, Assistant General Manager of China Certification Center Co., Ltd.; and Jin Changcheng, Vice Chairman of the Yunnan Cost Engineering Association, focused on core issues such as cross-border legal risk control, cross-border tax and accounting planning, and full-process protection for overseas investment, and explored a long-term mechanism for coordinated action among multiple types of foreign-related professional services.

Guided by the principles of “equal cooperation, resource sharing, complementary strengths and win-win development”, the Alliance has set up a dual-headquarters structure, with a domestic operations center in Kunming and an overseas operations center in Kuala Lumpur, Malaysia, and will keep integrating quality resources at home and abroad from government, business, think tanks, law firms and overseas parks.

With that, the first “Going Out · Bringing In — Connecting China and the World, Opening a New Era of Growth” Overseas Expansion Exchange and the Alliance launch ceremony came to a successful close. Looking ahead, the Alliance will focus on four key areas — Chinese enterprises expanding abroad, foreign investment coming to China, cross-border risk control, and cross-regional industrial collaboration — and will establish a regular exchange and collaboration mechanism, continuing to hold industry roadshows, overseas park promotions, foreign-related compliance training and think-tank seminars. It will seize the opportunities of RCEP, keep building a new platform for mutually beneficial economic and trade cooperation linking China and the world, explore new growth paths for Chinese and foreign enterprises, and jointly build a new ecosystem for cross-border cooperation.

※Disclaimer: This article is an event news report, provided for exchange and information-sharing purposes only. It does not constitute legal advice or a commitment to provide services. Statements attributed to individuals, event arrangements and information about the organisations mentioned are as they stood at the time of the events.